Once I had designed the look of the packaging I then had to develop an advertising campaign to promote the product. I came up with the idea of using famous English Landmarks as they are something the nation is proud of, and thats the association I was trying to make with the sugar.
I produced a range of posters in 4 different colours to represent the 4 different types of sugar, I also made a Billboard poster and a Storyboard for a television advert.
I produced a range of posters in 4 different colours to represent the 4 different types of sugar, I also made a Billboard poster and a Storyboard for a television advert.
